Mr. Asif Adil, Vice-Chairman and CEO of John Distilleries

The Alcoholic Beverage industry contributes over Rs. 40,000 crores to the states and accounts for approximately a third of all the state revenues. The industry is one that is readily looked to for extra tax revenues as it is a “Sin Industry”. But the intelligent challenge is how to get significantly more revenue of up to another Rs. 20,000 crores while not killing the “Golden Goose”. This objective can be achieved by a BCD approach:
Ban Country Liquor nationwide by following the example of the Southern Indian states. The Southern states have seen their tax revenues increase by over 50% with this simple action, with attendant heath benefits.
Corporatize the state alcohol distribution system so that excise leakages can be reduced. States that have done this have seen their tax revenues increase dramatically.
Disproportionately increase the excise slab on the premium brands so that the excise pain is absorbed by the sections of societies that can most afford to. This will benefit all stake holders.
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About John Distilleries Ltd.
John Distilleries was established in 1992 by Paul P. John as a company manufacturing Indian Made Foreign Liquor. John Distilleries Limited has since grown to the 5th largest liquor company in India in terms of volume. Within a decade the company has rapidly grown and spread across the South, West and North of India and is today one of India’s strongest and focused leaders in the IMFL industry.

The company’s flagship brand, Original Choice, is positioned as a people’s brand. It is amongst the leading brands in Southern India and rapidly gaining market share in other states. Original Choice dominates popularity charts as a preferred choice in whisky, brandy and rum while various other brands cater effectively to the tastes of the mass consumer. John Distilleries is also introducing Salute Vodka, Mont Castle Brandy and Grand Duke Whisky to cater to the prestige and premium consumers.

John Distilleries has also expanded into the Northern and Western markets of India as the Group maps its presence across the entire country. Plans are being implemented to ensure a similar pattern of growth internationally and the company’s products are being exported to the Middle East and African countries.

Today John Distilleries has over 2000 people joining hands under its banner to make it the most celebrated Alcoholic Beverages Company in India.